Communicate with Intent
Effective marketing communication requires vision and purpose. It should differentiate you from your competition and help inform and persuade your target market.
Let us develop an integrated marketing communication strategy, social marketing or public awareness campaign that breaks through the clutter and incorporates brand equity for long term results.
Branding
Your brand is so much more than a logo. Your brand is a strategic approach that not only differentiates you from your competitors, it also simplifies and communicates the many aspects of who you are and what you do. It represents your business and your employees. A well executed brand resonates with stakeholders.
If you are unsure how your brand is working for you, it might be time to consider a re-brand. If your business or customer base has changed or your brand is dated and no longer relevant to the conversation, do an audit to assess the strengths and weaknesses of your brand as well as your overall communication to assure the are aligned.
Check out this video we produced, which launches our rebrand of the School Plant Officials Association of British Columbia to the Education Facility Managers of British Columbia.
Website Planning, Strategy and Content
Before creating and uploading a new website or overhauling the existing site, it is important to define the purpose of the website and set measurable goals to ensure it is doing what you want it to do. Our market research and insight into audience segmentation will help reach and engage your target market.
Search engine optimization (SEO) and search engine marketing (SEM) increase the chances of your target market finding your organization when they Google your website. Let us put the power of the world wide web to work for you.